When Government Says, “Tough Times,” SMEs Hear Something Different

Shondell Sabad | September 2026

Canada is preparing for its 2026 Investment Summit, with governments, institutional investors and major corporations discussing how to attract hundreds of billions of dollars of new investment into the country.

That conversation matters.

There is another investment community we should be talking about: the small and medium-sized businesses already invested here.

Prime Minister Mark Carney has warned Canadians that the current trade dispute and retaliatory tariffs will bring “tough times.”

For an SME owner, those words carry a very different meaning.

For a government, tough times may mean a larger deficit, another support program or a change in policy.

For a corporate CEO, they may mean lower earnings, reduced bonuses, restructuring or weaker quarterly results.

For an SME owner, tough times can mean:

  • not having enough cash to make payroll;
  • laying off employees you have worked beside for years;
  • missing a bank payment;
  • putting more personal savings into the business;
  • drawing down personal credit; or
  • ultimately losing the business — and potentially personal assets pledged behind it.

We saw a version of this during the lockdown.

Governments continued to operate. Large institutions had access to capital and support. But thousands of small businesses faced shutdowns, collapsing revenues and obligations that did not disappear simply because public policy changed.

Many survived by taking on more debt, however, many failed.

Now, only a few years later, SMEs are being asked to absorb another economic adjustment: tariffs, trade disruption, higher input costs and economic uncertainty.

The problem is simple.

SMEs do not have unlimited balance sheets, and they cannot wait indefinitely for economic strategy to work.

Payroll is still due Friday.

This is also why the Canada Investment Summit and Jack Mintz’s recent Financial Post article, “Fix bad policy if Canada wants investment”, are so relevant.

Canada absolutely needs more investment. But investment does not come simply from conferences, incentives or government announcements.

Capital asks whether the economics work, whether the rules are predictable and whether taking the risk is worthwhile.

That is true for a pension fund investing $1 billion. It is equally true for an Alberta entrepreneur deciding whether to invest $500,000, hire five people or open another location.

At the Alberta Business Alliance, this is exactly why we advocate for SMEs. Small businesses employ people, invest their own capital, support communities and carry risks that rarely appear in government policy announcements.

As Canada navigates another period of economic disruption, policymakers need to remember one thing:

When government says, “tough times ahead,” somebody ultimately pays for those tough times.

We need to make sure it is not once again Canada’s SMEs.

If you own a business, employ people, buy from local suppliers or depend on a healthy private sector, this issue belongs to you too.

We need policymakers to bring SMEs to the table before decisions are made, not after the consequences arrive. And we need business leaders across Alberta and Canada to speak up about what tariffs, taxes, regulation and economic uncertainty are doing on the ground.

If you have a story, a concern or an idea that decision makers need to hear, bring it to us.

Alberta Business Alliance will help make sure the SME voice is heard where it matters.

Because protecting investment is not only about attracting the next billion dollars. It is also about protecting the entrepreneur deciding whether to risk the next $500,000, hire the next employee or open the next location.